In early 2026 the iPhone 13 Pro can be purchased for as little as $245 in the United States, marking a dramatic price decline from its original $999 launch price. This steep discount makes the premium model affordable for budget‑conscious shoppers while still delivering high‑end performance and future iOS updates.
Current Deal Snapshot
- iPhone 13 Pro – $245: The lowest listed price for a 128 GB unit, reflecting a steep discount from the original launch price.
- iPhone 13 – $381: The standard iPhone 13 model is now available for under $400, offering a solid alternative at a reduced cost.
- Apple Premium Partners: Authorized retailers continue to sell the iPhone 13 line with full warranty and AppleCare eligibility, providing confidence for buyers.
Why the iPhone 13 Pro Is So Cheap
The iPhone 13 Pro still packs the powerful Apple A15 Bionic chip, 6 GB of LPDDR5 RAM, and storage options up to 1 TB. Benchmarks show an AnTuTu v9 score of 839,675, keeping it competitive for everyday tasks and high‑end gaming. However, newer models feature faster refresh rates, larger sensors, and advanced computational photography, pushing the 13 Pro into a lower price tier.
Key Drivers of the Price Drop
- Supply Saturation: Large production volumes left a surplus of new, refurbished, and gently used units.
- Consumer Upgrade Cycle: Annual iPhone releases encourage owners to upgrade within two to three years, flooding the resale market.
- Competitive Pressure: Rival brands offer compelling mid‑range and premium phones, prompting sellers to lower prices to stay attractive.
Implications for Buyers and the Market
For cost‑conscious consumers, the $245 price point opens access to a premium iPhone that was previously out of reach. The device’s robust hardware ensures several more years of iOS updates, typically supporting five to six major versions after release. Purchasing through Apple Premium Partners adds the security of official warranty and AppleCare coverage.
From an industry perspective, the rapid depreciation of the iPhone 13 Pro signals that even Apple’s high‑end devices are vulnerable to swift value erosion once newer generations launch. This trend may influence Apple’s future pricing strategies, potentially leading to longer‑term pricing tiers or subscription‑based ownership models.
What to Watch Moving Forward
- Price Monitoring Platforms: Keep an eye on market listings to time purchases for maximum savings.
- Apple Trade‑In Adjustments: Trade‑in values may shift to reflect lower market prices, offering better credit for newer models.
- Upcoming iPhone 16 Release: The launch of the iPhone 16 series later this year is likely to push the iPhone 13 Pro’s price even lower, especially in the used market.
