Samsung has confirmed that the Galaxy S26 Plus is now in mass production and will be unveiled alongside the S26 and S26 Ultra on February 25, 2026. The device brings a larger 6.8‑inch display, a next‑generation 3 nm processor, a 5,000 mAh battery and upgraded cameras, while pricing remains stable across major markets.
Why Samsung Chose the “Plus” Model
After canceling the planned S26 Edge, Samsung reworked the lineup with the S26 Plus to fill the gap and maintain a three‑tier flagship portfolio. This strategy ensures a clear upgrade path for consumers and protects market share against rivals.
Official Launch Details
The global unveiling of the S26 series is scheduled for February 25, 2026 in San Francisco, with a live stream for worldwide audiences. The smartphones are expected to reach stores on March 11, 2026.
Expected Technical Specs
- Display: 6.8‑inch Dynamic AMOLED 2X, 120 Hz adaptive refresh, HDR10+, up to 1,600 nits peak brightness.
- Processor: Next‑gen Exynos 4 Series or Snapdragon 8 Gen 4 built on a 3 nm process, delivering up to 25 % faster performance and 15 % improved battery efficiency.
- Battery: 5,000 mAh capacity with 45 W wired fast charging and 15 W wireless charging.
- Camera: Triple‑camera system – 50 MP main sensor, 12 MP ultra‑wide, 10 MP telephoto with 3× optical zoom, supporting 8K video capture.
- Software: Android 15 with One UI 7, featuring enhanced multitasking, deeper Galaxy Watch 6 integration, and on‑device AI malware detection.
Pricing Strategy
Samsung aims to keep prices stable despite rising component costs. Anticipated launch prices are €1,099 for the S26, €1,299 for the S26 Plus, and €1,599 for the S26 Ultra, with a modest increase in South Korea to offset local production expenses.
Market Implications
The introduction of the S26 Plus strengthens Samsung’s flagship ecosystem, offering a mid‑range premium option that balances performance and price. Early availability gives Samsung a temporal edge before Apple’s iPhone 16 series and Google’s Pixel 9 launch later in 2026, helping to secure carrier contracts and consumer interest.
Looking Ahead
While the S26 Plus does not feature a radical redesign, its refined hardware and stable pricing position it as a strong contender in the high‑end Android market. Success will depend on real‑world performance, battery life, and camera quality once the device reaches consumers in March.
