Cool Technology to Fight Child Abuse

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May 6th, 2013


The Spanish organisation Aid to Children and Adolescents at Risk Foundation (ANAR) have come up with a very innovative way to get their message across to their target audience. The advert uses lenticular printing, resulting in a different ad depending on your perspective. The shorter people of the world, children and adolescents, see a different target message than the taller (adults) of the world.

The adult version shows a young lad, about 10-12 years old with a normal face unharmed, however from a child’s perspective they see a child with a bruised face and the message “If somebody hurts you, phone us and we’ll help you”, with a contact number.

Clever. See the video below.

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