Anthropic has rebranded its premium Claude AI subscriptions, introducing two new tiers — Max and Ultra. The changes simplify pricing and usage limits, making it easier for you to choose the right plan. The Ultra tier now removes a five-hour session limit, offering more flexibility for heavy users.
What’s New in the Premium Tiers
The new Max and Ultra tiers replace older naming conventions like “Max 5x” and “Max 20x.” The $100 plan is now called Max, while the $200 option is Ultra. The most significant update is that verified Ultra accounts no longer face a five-hour limit, which previously forced you to reset your session every five hours. Max still has both a five-hour limit and a weekly cap.
Why This Matters for You
If you rely on long, uninterrupted sessions — like developers or researchers running complex code pipelines — the Ultra tier now offers more flexibility. However, the weekly limit remains in place, and the 5-hour restriction is only lifted for verified accounts. This change could make Ultra more appealing if you need continuous access to the AI tool.
How This Affects Usage and Access
The rebranding aims to simplify the user experience. The old labels were confusing, as users assumed the numbers represented a multiplier on all features. In reality, those numbers referred to session caps, not overall usage. The new naming makes it clearer: Max is the mid-tier option with 5x Pro usage, and Ultra offers 10x Pro.
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API Credits and Model Access
The Ultra tier now includes $200 in monthly API credits, up from $100 on Max. Both tiers also include access to Fable, Anthropic’s top model, but only up to 50% of the weekly limit. This could be a key factor if you rely on API usage for your projects.
What This Means for the Future
Anthropic’s decision to drop the five-hour limit seems strategic. The company is rolling out this change gradually to prevent abuse and fraud. Existing Ultra subscribers are likely to see the update first, while newer accounts may still face temporary limits until verified. The rebranding also helps reduce customer confusion and streamline offerings.
Industry Reactions and User Feedback
Practitioners in the field are taking note. “This is a step toward making AI more accessible for heavy users,” says one developer who uses Claude Code regularly. “But the limits are still there — you just have to work around them.” The changes could be a sign of broader trends in how companies structure access and pricing for their most demanding users.
