Samsung’s upcoming Galaxy S26 Ultra introduces a new high‑strength AMOLED panel that eliminates the need for separate screen protectors, while retaining a 200 MP main camera, Snapdragon 8 Gen 3 processor, 5,000 mAh battery with 45 W fast charging, and Android 15 with One UI 7. Priced similarly to its predecessor, the device aims to deliver premium durability and value in a competitive flagship market.
Key Upgrades Over the S25 Ultra
High‑Strength AMOLED Display
The S26 Ultra features a reinforced “high‑strength” AMOLED screen built with the latest Gorilla Glass Victus 2 technology. Samsung claims the glass is robust enough to forgo traditional screen protectors, offering enhanced durability without compromising visual quality.
Camera System
Retaining the 200 MP primary sensor from the S25 Ultra, the S26 Ultra adds improved per‑pixel processing and upgraded low‑light performance, delivering sharper detail and better color accuracy across all lighting conditions.
Processor and Performance
Powered by the Snapdragon 8 Gen 3 (or an equivalent Exynos variant in select regions), the device provides modest performance gains and superior power efficiency compared with the previous generation.
Battery and Charging
A 5,000 mAh battery supports 45 W wired fast charging and 15 W wireless charging, matching the endurance of the S25 Ultra while reducing charge times by several minutes.
Software Experience
Launching with Android 15 and Samsung’s One UI 7, the S26 Ultra introduces refined UI gestures, enhanced privacy controls, and deeper integration across the Galaxy ecosystem.
Design, Colors, and Storage Options
The Ultra model will be available in Phantom Black, Graphite Gray, and a new Aurora Green finish. Storage configurations include 256 GB, 512 GB, and 1 TB, with the 128 GB variant omitted from the European market. An Enterprise Edition is also hinted, offering advanced security features and potential ruggedization for business users.
Pricing Strategy and Value Proposition
Samsung plans to price the S26 Ultra close to the S25 Ultra’s launch price of approximately €1,299 for the base 256 GB model in Europe. By maintaining a comparable price point and introducing a display that reduces the need for aftermarket protectors, Samsung emphasizes overall value and durability for price‑sensitive consumers.
Competitive Landscape
The S26 Ultra enters a crowded flagship season alongside Apple’s iPhone 15 Pro Max and Google’s Pixel 9 Pro. While competitors push headline‑grabbing specs, Samsung focuses on incremental hardware improvements, a robust high‑strength display, and price parity, betting that consumers will prioritize ecosystem integration and long‑term durability.
What to Expect at Launch
Pre‑orders are set to begin in late February, with promotional bundles that may include Galaxy Buds 2 Pro or Watch 6 discounts. Samsung is expected to showcase the S26 series at major industry events, revealing additional accessories and possibly previewing upcoming foldable devices.
