Ipsos has broadened its out‑of‑home audience measurement in the MENA region, secured analyst leader status for its Marketing Measurement & Optimization suite, and released a UK poll showing strong cross‑party support for stricter youth‑digital controls. These moves signal upcoming regulatory pressure, new attribution capabilities, and heightened relevance for tech firms navigating policy and advertising landscapes.
UK Youth‑Digital Policy Survey Highlights
Key Findings on Social Media Bans and AI‑Generated Content
A recent Ipsos poll of British adults reveals broad support for two major measures: banning children under 16 from social‑media platforms and prohibiting mobile phones in schools. The survey also shows strong backing for criminalising the creation of non‑consensual intimate images using AI tools, and for imposing fines on platforms that host such content.
These results suggest policymakers may face increased pressure to adopt stricter age‑verification systems and AI‑moderation pipelines.
Ipsos Strengthens OOH Measurement in MENA
Acquisition of Seventh Decimal Technology
Ipsos has acquired Seventh Decimal, a research‑technology firm specializing in out‑of‑home audience measurement. The company brings a proprietary platform that combines sensor data, computer‑vision analytics, and location‑based insights to deliver real‑time metrics on billboard, transit‑shelter, and digital‑screen audiences across the Middle East and North Africa.
By integrating this technology, Ipsos aims to provide advertisers with granular, attribution‑ready data that matches the transparency expected from digital channels.
Analyst Recognition Positions Ipsos as Measurement Leader
Criteria Behind the Leader Designation
An industry analyst has named Ipsos Marketing Measurement & Optimization (MMA) a “Leader” and a “Customer Favorite” in its latest evaluation of measurement services. The assessment considered 31 criteria, including current capabilities, data integration, AI‑driven insights, and long‑term strategy.
This endorsement signals confidence from enterprise marketers in Ipsos’ attribution modelling, media‑mix optimisation, and overall analytics suite.
iSay Community Engagement Initiative
December Spinning Wheel Rewards
Through its iSay online survey platform, Ipsos concluded a December “Spinning Wheel” campaign that awarded 500 bonus points to selected participants. The program reinforces Ipsos’ strategy of maintaining an active, engaged consumer panel that fuels its data‑collection engine.
Political Poll Insight on Approval Ratings
Implications for Tech Advertising
A recent poll shows former President Donald Trump’s approval rating at 38 %, matching the lowest level of his current term. While focused on U.S. politics, the result highlights Ipsos’ role in high‑stakes public‑opinion research that can shape media narratives and influence tech sector engagement with political advertising and regulation.
Overall Implications for the Tech Ecosystem
The UK survey’s support for stricter youth‑digital policies could accelerate the rollout of age‑verification APIs and push platforms to refine AI‑moderation pipelines. Meanwhile, the Seventh Decimal acquisition and analyst recognition position Ipsos as a key infrastructure provider for advertisers seeking unified measurement across digital, social, and out‑of‑home channels. As brands allocate larger portions of spend to omnichannel campaigns, demand for cross‑platform attribution backed by robust, privacy‑compliant data is set to grow.
For tech companies, staying attuned to Ipsos’ findings may prove essential for anticipating policy shifts, optimizing media spend, and understanding evolving expectations of regulators and end‑users.
