Hiyer’s new H5E Series brings 4K Ultra HD Google TV to Indian homes at entry‑level prices, starting at ₹25,990 for the 43‑inch model. Featuring HDR10, dual‑wireless (Wi‑Fi 6 + Bluetooth 5.2), and Dolby Atmos sound, the line targets budget‑conscious families who want high‑definition streaming, gaming, and voice‑assistant integration.
Hiyer H5E Series: Affordable 4K Google TV
The H5E lineup offers four screen sizes—43″, 50″, 55″, and 65″—all equipped with 4K Ultra HD (3840 × 2160) resolution and HDR10 support. Prices range from ₹25,990 for the 43‑inch up to roughly ₹45,000 for larger models. Key highlights include:
- Google TV OS with personalized content feeds and built‑in Google Assistant.
- Dual‑wireless mode: Wi‑Fi 6 plus Bluetooth 5.2 for seamless streaming and peripheral connectivity.
- Dolby Atmos audio for an immersive cinema‑like experience.
Hiyer positions the H5E as “affordable 4K,” enabling middle‑class households to enjoy high‑definition content without premium pricing.
Bezel‑Less Design Sets New Home Standard
Bezel‑less smart TVs from brands such as Samsung, V‑Walks, and TCL are gaining traction on major e‑commerce platforms. With a screen‑to‑body ratio exceeding 95%, these models deliver a “wire‑frame” viewing experience that maximizes visual area in compact living spaces.
Many of the bezel‑less units incorporate advanced panels:
- Quantum Dot technology for richer color accuracy.
- HDR10+ support that enhances contrast and dynamic range.
The sleek aesthetic and expanded viewing area make these TVs a popular choice for modern interiors, from small bedrooms to larger living rooms.
Sony and Chromas Drive Premium‑Affordable Strategy
Sony continues to offer its high‑end 55‑inch and 65‑inch 4K models with discounts of up to 55 %, pairing Acoustic Surface Audio+ with Google TV or Android TV platforms for flexible software experiences.
Chromas targets the ultra‑budget segment with a 43‑inch 4K TV priced at ₹15,490. Despite its low cost, the model includes:
- Basic Google TV interface.
- 60 Hz refresh rate.
- HDMI 2.1 port for console gaming compatibility.
Market Impact and Future Trends
Two dominant trends shape India’s smart‑TV landscape:
- High resolution, low price – Brands like Hiyer, Chromas, and e‑commerce players are democratizing 4K access, appealing to price‑sensitive consumers seeking large‑screen streaming.
- Design‑focused premium – Bezel‑less and quantum‑dot models from Samsung, TCL, and others cater to buyers who value aesthetic appeal and immersive viewing.
Mid‑range manufacturers such as Sony blend premium audio‑visual technology with competitive pricing to attract middle‑to‑high‑income shoppers. However, price volatility—exemplified by recent inflation‑linked adjustments—may prompt faster purchasing decisions.
Conclusion
India’s smart‑TV ecosystem is at a pivotal moment. Hiyer’s affordable 4K Google TV, the surge of bezel‑less designs, and Sony’s value‑driven premium offerings collectively accelerate the democratization of high‑quality home entertainment. As streaming services push higher‑resolution content, manufacturers must balance innovation with price sensitivity to stay ahead. Looking forward, broader 8K adoption, AI‑driven recommendations, and next‑gen audio formats (Dolby Atmos, DTS:X) are poised to reshape the market, while today’s Indian consumer enjoys a mix of “bezel‑less,” “affordable‑4K,” and “intelligent” TV options.
