ASUS has introduced a new ZenBook ultrabook featuring a 14‑inch 3K OLED display with a 120 Hz refresh rate, powered by the latest AMD Ryzen AI 7 processor. The laptop ships with 32 GB RAM, a 1 TB PCIe 4.0 SSD and is now offered at a $350 price reduction, making high‑end performance more affordable.
Key Specifications and Design
The ZenBook combines premium hardware in a thin‑and‑light chassis.
- Display: 14‑inch 3K OLED, 2880 × 1800 resolution, 120 Hz, up to 1,100 nits brightness.
- Processor: AMD Ryzen AI 7 (Zen 5 APU) with integrated Radeon 860M graphics.
- Memory & Storage: 32 GB LPDDR5X RAM, 1 TB PCIe 4.0 SSD.
- Dimensions & Weight: 1.1 cm thickness, ~1.5 kg.
- Connectivity: Two USB‑4 ports, USB‑A 10 Gbps, HDMI 2.1, SD‑card reader, 3.5 mm audio jack, Wi‑Fi 7.
- Multimedia: Dolby Atmos speakers, 1080p webcam with 3D noise reduction.
Pricing and Discount Details
The ZenBook is currently priced $350 lower than its standard retail price, targeting students, remote workers and creators who need a high‑quality OLED screen without a premium cost.
Market Impact
By offering a high‑refresh‑rate OLED laptop at a reduced price, ASUS challenges competing ultrabooks that rely on Intel processors and LCD panels. The combination of AMD’s AI‑enhanced silicon and vivid OLED visuals provides a compelling alternative for users prioritizing display quality and integrated graphics performance.
Potential Effects on AMD Adoption
The discount may accelerate the adoption of AMD’s Zen 5 APU family in premium notebooks, encouraging other OEMs to introduce similar price cuts or feature upgrades, ultimately benefiting consumers.
Future Outlook
If the discounted ZenBook gains traction, ASUS could expand the lineup with higher‑end configurations, such as Ryzen AI 9 processors and Radeon 880M graphics, for broader markets.
