Japanese consumers can currently save up to ¥44,000 on new iPhone purchases through carrier discounts, while older models are slated for price cuts in September. At the same time, rumors suggest Apple is planning a slimmer “iPhone Air 2” with side‑by‑side dual cameras and a major display overhaul for the upcoming iPhone 18 Pro. This guide breaks down the discounts, timing, and design forecasts.
Immediate Discounts from Major Carriers
UQ Mobile leads the market with a promotion that reduces the price of selected iPhone models by up to ¥44,000. The discount applies across a wide range of devices, from the latest flagship to previous‑generation models, and varies by storage capacity. This aggressive pricing targets price‑sensitive shoppers and encourages immediate purchases before newer releases.
Timing of Price Drops for Older iPhone Models
Apple traditionally lowers the prices of older iPhone generations each September when a new flagship is announced. In the current cycle, carriers such as NTT Docomo, au, SoftBank, and Rakuten Mobile are expected to reduce prices for the iPhone 15, iPhone 14, iPhone 13, and the third‑generation iPhone SE. The September adjustment helps clear inventory and drives sales volume for legacy devices.
Rumored “iPhone Air 2” Dual‑Camera Design
Industry chatter points to a potential “iPhone Air 2” concept featuring two cameras positioned horizontally rather than the traditional vertical layout. This arrangement would enable a thinner Face ID module and contribute to a slimmer overall profile. While Apple has not confirmed the design, the shift could signal a new direction in iPhone aesthetics and ergonomics.
Predicted Display Refresh for the Next Pro Model
Analysts anticipate a significant display redesign for the upcoming iPhone 18 Pro series. Expected changes include:
- Further reduction of bezel thickness
- Possible removal of the notch in favor of a seamless screen
- Enhanced LTPO technology delivering higher refresh rates
- Retention of the Dynamic Island interaction model
These upgrades aim to improve visual experience and maintain Apple’s competitive edge in premium smartphones.
iPhone 16e vs. iPhone 16: Performance Comparison
The iPhone 16e, launched alongside the flagship iPhone 16, shares the same A17 Bionic chip and 5G capabilities but differentiates itself through:
- Simplified camera module
- Slightly smaller battery capacity
- Lower price point targeting cost‑conscious buyers
Initial sales data show strong demand for the 16e, especially among consumers prioritizing affordability without sacrificing core performance.
Overall Market Impact
The Japanese iPhone market in 2026 is characterized by a dual dynamic: aggressive discounting of current models and heightened anticipation for next‑generation hardware. Carrier promotions stimulate immediate sales and support inventory turnover, while upcoming design innovations suggest Apple is entering a mature phase of product differentiation. Shoppers who align their purchases with the September price revisions can achieve optimal cost‑performance, and carriers that synchronize discounts with inventory strategies will maximize revenue across the ecosystem.
