Apple is set to launch the iPhone 18 Pro and iPhone 18 Pro Max in September 2026, introducing a suite of hardware upgrades that include an under‑screen Face ID sensor, a variable‑aperture camera, the new A20 Bionic chip, refreshed color options, and a slimmer front‑camera module. These changes aim to boost performance, photography, and design continuity while focusing on premium pricing.
Release Timing and Lineup Focus
Apple typically unveils its Pro models at the start of its September event, and the 2026 schedule follows the same pattern. The company appears to concentrate on the iPhone 18 Pro, iPhone 18 Pro Max, and a new folding iPhone, leaving standard‑tier models out of this year’s flagship rollout.
Design Cues and Refined Silhouette
The iPhone 18 Pro retains the overall shape of its predecessor while introducing subtle refinements. A slimmer front‑camera module and a re‑engineered bezel accommodate the under‑screen Face ID system, delivering a cleaner front‑panel appearance without altering the familiar silhouette.
Under‑Screen Face ID and Variable‑Aperture Camera
For the first time, Apple integrates an under‑screen Face ID sensor, eliminating the notch or punch‑hole and enabling a truly edge‑to‑edge display. Paired with a variable‑aperture camera, the lens can adjust its opening dynamically, improving low‑light performance and depth‑of‑field control beyond software‑only solutions.
A20 Bionic Chip and Performance Gains
Powered by the next‑generation A20 Bionic chip, the iPhone 18 Pro series promises a noticeable leap in CPU and GPU throughput, as well as an upgraded neural engine for on‑device AI tasks. Early estimates suggest up to a 20% increase in overall performance compared with the previous generation.
New Colour Palette and Potential Mid‑Range Option
Apple introduces fresh colour options for the Pro line, expanding the visual appeal of the 2026 lineup. Rumors also hint at an updated mid‑range model that could bridge the gap between the standard iPhone and the Pro tier, though details remain unconfirmed.
Market Implications
By concentrating on premium devices, Apple aims to sustain high‑margin revenue as the broader smartphone market matures. The under‑screen Face ID and variable‑aperture camera could set a new benchmark for seamless front‑panel design, challenging competitors that have already explored under‑display biometric sensors.
What to Watch For
- Confirmation of the under‑screen Face ID system and its impact on display technology.
- Detailed specifications and benchmark results for the A20 Bionic chip.
- Availability, pricing, and performance of the variable‑aperture camera across Pro and Pro Max models.
- Official announcement of the folding iPhone and any potential mid‑range refresh.
