Apple is set to release three iPhone 18 variants—standard, Pro, and Pro Max—featuring slimmer bezels, a pill‑shaped front camera, and universal 120 Hz LTPO OLED displays, while a high‑end foldable device may debut alongside the flagship models in late 2026 or early 2027.
Core iPhone 18 Models
The upcoming iPhone 18 family will consist of three distinct models, each targeting a specific user segment.
- iPhone 18 – 6.1‑inch display, base performance chipset, entry‑level pricing.
- iPhone 18 Pro – Larger display, higher‑refresh‑rate panel, advanced camera system, premium materials.
- iPhone 18 Pro Max – Biggest screen, top‑tier camera array, maximum battery capacity.
Design and Display Upgrades
Apple is expected to refine the chassis with narrower bezels and replace the long‑standing notch with a subtle pill‑shaped cutout for the front‑facing camera. All three models will likely share an LTPO‑backed OLED panel capable of adaptive refresh rates up to 120 Hz, delivering smoother scrolling and improved power efficiency across the lineup.
Launch Timing and Release Window
Historically, Apple unveils new iPhones in September. The standard iPhone 18 may follow this pattern in September 2026, but supply‑chain considerations could push the launch into early 2027. A later release would give Apple additional development time for its foldable effort while maintaining its annual product cadence.
Apple’s First Foldable Phone
Rumors suggest Apple’s inaugural foldable, tentatively dubbed the “iPhone Fold,” will arrive as a high‑end complement to the iPhone 18 Pro and Pro Max. Anticipated specifications include a 7.5‑inch inner display paired with a 6.2‑inch outer screen, utilizing a hinge mechanism similar to leading Android foldables. This device aims to blend a large media canvas with pocketable portability.
Impact on Consumers and the Market
For buyers, the iPhone 18 series promises a more immersive visual experience without a dramatic price jump, while the foldable introduces a new premium tier above the Pro Max. Competitors may feel pressure to accelerate their own foldable roadmaps, and a potential 2027 delay for the base model could briefly open market share opportunities for Android manufacturers.
What to Watch For
- Official pricing announcements for each iPhone 18 variant.
- Confirmation of the foldable’s design details and launch date.
- Supply‑chain signals that could confirm a 2026 or 2027 release schedule.
- Patents or component orders indicating advanced camera or display technologies.
