Apple is introducing Campos, a generative‑AI chatbot that will replace Siri across iOS 27, iPadOS 27 and macOS 27. Integrated directly into the operating system, Campos supports voice and text interactions, offers conversational capabilities similar to leading AI assistants, and works within native apps such as Mail, Music, and Photos, delivering a more natural user experience.
Key Features of Campos
Voice and Text Interaction
Campos can be activated by saying “Siri” or holding the side button, then it responds to spoken or typed queries. The chatbot maintains context across follow‑up questions, enabling multi‑turn conversations that feel more human‑like than traditional command‑based assistants.
Deep System Integration
Embedded at the OS level, Campos is accessible in core applications—including Mail, Messages, Music, Podcasts, and Photos—allowing users to draft emails, summarize content, create playlists, or edit images through simple conversational prompts.
How Campos Differs from Siri
While Siri focuses on short, command‑driven tasks, Campos delivers a full‑featured chat experience powered by a large‑language model. It can generate detailed answers, provide nuanced recommendations, and handle complex queries that go beyond simple device control.
Impact on Users and Developers
Benefits for End Users
Users will enjoy more natural interactions, such as asking follow‑up questions, requesting on‑screen summaries, or generating content without leaving the current app. The AI‑enhanced features appear automatically, reducing the need for third‑party installations.
Opportunities for Developers
Developers will gain system‑level API access to Campos, enabling context‑aware functionalities within their apps. This deeper integration can streamline the creation of AI‑driven features while adhering to Apple’s privacy standards.
Potential Challenges and Considerations
Delivering a polished chatbot experience may require iterative updates, and reliance on a single, Apple‑controlled model could limit user choice compared with open‑source alternatives. Transparency around model training and update cadence will be critical for user trust.
Future Outlook for Apple’s AI Strategy
Campos positions Apple to compete directly with leading conversational AI platforms by leveraging its hardware, privacy framework, and ecosystem control. As the chatbot becomes a core component of iOS 27 and future releases, its success will shape Apple’s AI narrative for years to come.
