Apple has released the second‑generation AirTag, keeping the original price while adding a significantly longer Bluetooth detection range, a louder built‑in speaker, and an improved Precise Finding experience via Ultra‑Wideband. These upgrades make locating lost items faster and easier, especially in noisy or hard‑to‑reach environments. The new model ships today in single and four‑pack options, offering the same sleek design and accessory compatibility as the 2021 version.
Key Upgrades in the Second‑Gen AirTag
- Extended Bluetooth Range – Detect the AirTag from a greater distance, improving findability when no nearby Apple device is present.
- Enhanced Precise Finding – Ultra‑Wideband delivers finer directional cues on compatible iPhones.
- Louder Speaker – Audio alerts are about 50% louder, cutting through ambient noise.
Why the Longer Bluetooth Range Matters
The expanded range reduces reliance on a nearby iPhone, iPad, or Mac to relay the AirTag’s signal. Users can locate items even when they are out of sight of the closest Apple device, providing a more reliable “Find My” experience in large homes, offices, or outdoor settings.
Enhanced Precise Finding with Ultra‑Wideband
UWB technology, available in newer iPhone models, now offers a stronger Precise Finding feature. On‑screen arrows and distance meters guide users directly to the AirTag, making it easier to retrieve items hidden behind furniture or tucked inside bags.
Louder Speaker Improves Alerts
The upgraded speaker emits a sound roughly 50% louder than the original, ensuring the audible cue is heard in crowded or noisy environments such as cafés, gyms, or public transport. The tone remains the familiar AirTag chime, preserving brand recognition.
Compatibility and Design
The second‑generation AirTag retains the compact, circular form factor introduced in 2021. It works with existing accessories—including key rings, loops, and straps—so users can upgrade without purchasing new hardware.
Pricing and Availability
Apple maintains the original pricing: ¥4,980 for a single unit and ¥16,980 for a four‑pack. The devices are available immediately through Apple’s online store, physical Apple Store locations, and authorized retailers in Japan.
Impact on Users and the Market
For consumers, the louder speaker and extended range translate into a more dependable “find” experience, especially in challenging environments. The stronger Precise Finding may encourage owners of older iPhone models to upgrade to UWB‑compatible devices. Competitors in the Bluetooth tracker market may feel pressure to enhance their own hardware or adjust pricing to stay competitive.
Future Outlook
While Apple has not announced a roadmap for further AirTag revisions, the pattern of incremental upgrades suggests possible future improvements such as longer battery life or integrated NFC capabilities. For now, the second‑generation AirTag offers a tangible boost to Apple’s Find My ecosystem, delivering greater confidence that everyday items stay within reach.
