Apple’s refreshed AirTag 2 delivers a louder speaker, extended Bluetooth range, and a second‑generation ultra‑wideband (UWB) chip while keeping the original $29 price. The upgrades improve precision finding, enable direct control from the Apple Watch, and broaden airline‑bag tracking, offering a more reliable item‑tracking experience across Apple’s ecosystem.
New Features of Apple AirTag 2
Louder Speaker
The built‑in speaker is approximately 50 percent louder than the first‑generation model, making the alert tone easier to hear in noisy environments such as gyms, warehouses, or crowded streets.
Second‑Generation UWB Chip
Apple upgraded to a second‑generation ultra‑wideband chip, the same technology used in recent Apple Watch models. This chip provides more accurate directional arrows and distance readouts, enhancing precision finding at longer distances.
Extended Bluetooth Range
Bluetooth connectivity has been expanded, allowing the tag to stay linked to a user’s device from farther away. The longer range reduces “offline” moments when a lost item falls outside the previous Bluetooth limits.
Apple Watch Integration
Users can now trigger the AirTag 2’s sound directly from the Apple Watch’s “Find Items” interface, offering the same convenience as the iPhone experience but from the wrist.
Enhanced Airline Bag Tracking
The airline‑bag tracking feature has been broadened, supporting more carriers and improving hand‑off between airport Wi‑Fi and the Find My network for more reliable luggage monitoring.
What Remains Unchanged
Apple kept the price at $29 for a single tag and $99 for a four‑pack. The design, dimensions, and finish are identical to the original AirTag, ensuring full compatibility with existing accessories such as keychains, loops, and leather straps.
Background and Context
The original AirTag launched in 2021 and quickly became a core component of Apple’s Find My network, thanks to seamless integration and precision‑finding capabilities. User feedback highlighted two main pain points: modest speaker volume and occasional difficulty locating items just beyond Bluetooth range. The AirTag 2 addresses these concerns while leveraging Apple’s broader rollout of second‑generation UWB across its product line.
User and Market Impact
For consumers, the louder alerts and longer range translate into a more dependable “find‑my‑thing” experience in everyday scenarios—from locating keys in a noisy kitchen to tracking a suitcase on an airport carousel. The upgraded UWB precision also opens possibilities for indoor navigation in future AR applications. Competitively, the AirTag 2 narrows the feature gap with rival Bluetooth trackers that already offer louder alerts and extended range, while Apple’s massive Find My network remains a distinct advantage.
Future Outlook
Although Apple has not announced a roadmap for further AirTag iterations, the pattern of incremental hardware refreshes suggests potential future enhancements such as a built‑in battery health indicator or a small display. For now, the AirTag 2 provides a tangible upgrade that resolves the most common user complaints without increasing cost.
Availability
Orders for Apple AirTag 2 begin today through Apple’s online store and major retailers, with shipments expected within the next few weeks. As the Find My network continues to expand, the AirTag 2 is positioned to become an even more integral part of Apple’s personal‑device tracking ecosystem.
