Apple’s second‑generation AirTag delivers a louder sound alert and an extended Bluetooth‑LE range while keeping the original price. The upgraded tracker works seamlessly with the Find My network, making it easier to locate keys, bags, luggage, or other everyday items from a greater distance and in noisier environments.
New Features Overview
Extended Bluetooth Range
The AirTag 2’s internal hardware has been enhanced to boost signal strength, allowing the device to be detected from a farther distance when connected to the Find My network.
Louder Speaker
The built‑in speaker now emits a higher‑volume “ping,” helping users hear the alert even when the tag is hidden under cushions, inside drawers, or outdoors.
Design, Compatibility, and Pricing
- Familiar design: Retains the 32 mm polished‑metal body introduced in 2021.
- Accessory compatibility: Works with existing key‑ring loops, leather holders, and other third‑party accessories.
- Price stability: Retail price remains unchanged at $59, with no additional subscription fees.
Why the Upgrade Matters
Two common complaints about the first‑generation AirTag—weak sound in noisy settings and limited detection distance—are addressed with the louder speaker and stronger radio link. These improvements reduce the time needed for the Find My network to relay a tag’s location, especially in dense urban areas where signal interference is common.
Potential Uses and Privacy Considerations
While the AirTag is designed for tracking personal items, users have explored unconventional applications such as monitoring pets or belongings. Apple emphasizes that AirTags are not intended for real‑time personal tracking and includes safety features like audible alerts after prolonged separation from the owner and Android notifications via the Find My app.
Market Impact
By delivering functional upgrades without raising the price, Apple encourages existing owners to replace older units, strengthening its accessory revenue stream. The louder speaker also helps address privacy concerns related to covert tracking, though the core capability of leveraging a global network of Apple devices remains powerful.
Future Outlook
Although no further hardware revisions have been announced, Apple’s pattern of iterative upgrades suggests future AirTag generations could incorporate additional sensors such as motion detection or temperature monitoring. For now, the AirTag 2 offers a modest yet meaningful step forward: a louder alert and a longer reach, wrapped in Apple’s signature minimalist design.
