Apple has launched a refreshed AirTag that replaces the original model with a second‑generation Ultra‑Wideband (UWB) chip, delivering faster and more accurate Precision Finding, a longer Bluetooth search range, a louder speaker, and a greener manufacturing process, all while keeping the same $35 price point and familiar design for everyday users across the Apple ecosystem.
2nd‑Generation Ultra‑Wideband Chip
The standout upgrade is the integration of Apple’s second‑generation UWB chip. This newer chip enhances the Precision Finding feature, allowing the device to locate items more quickly and with greater directional accuracy than the first‑generation U1 chip used in earlier AirTags.
Improved Precision Finding
With the upgraded UWB, the AirTag can guide users to lost items using finer spatial data, reducing the time needed to pinpoint the exact location and providing smoother navigation cues on compatible iPhone models.
Extended Search Range and Louder Speaker
Apple reports that the new AirTag can be detected at greater distances than the 2021 version, improving visibility in dense urban environments and large indoor spaces. The speaker has also been amplified, making the alert sound audible even when the tag is buried under cushions or inside a closed bag.
Benefits for Urban and Large Spaces
The combination of a longer Bluetooth range and a more powerful speaker ensures that users can locate items reliably whether they are in crowded city streets, spacious homes, or office buildings.
Unchanged Exterior, Updated Internals
Visually, the AirTag retains its sleek circular stainless‑steel body and white plastic coating, allowing retailers to replace existing inventory without redesigning packaging. Internally, however, the hardware has been refreshed to support the new UWB chip and enhanced speaker.
Seamless Transition for Existing Users
Maintaining the same exterior design means current AirTag owners can upgrade without learning a new form factor, preserving the familiar user experience while benefiting from the technical improvements.
Greener Manufacturing
Apple emphasizes a more sustainable production process for the new AirTag, incorporating a higher proportion of recycled materials compared with the previous model. This shift aligns with the company’s broader environmental goals for its accessories.
Increased Recycled Materials
The refreshed AirTag is marketed as an eco‑friendly model, highlighting Apple’s commitment to reducing the carbon footprint of its hardware without compromising performance.
User and Market Impact
For consumers, the upgrade translates into a more reliable locating experience, especially in environments where Bluetooth signals are weak. Developers benefit from the unchanged hardware dimensions, meaning existing Find My integrations require no major changes.
Enhanced Reliability for Consumers
The stronger UWB chip, extended range, and louder speaker collectively deliver a smoother, more dependable tracking solution for everyday use.
Competitive Position
By bolstering its AirTag with these enhancements, Apple strengthens its lead over competing trackers, offering a blend of precision, durability, and sustainability that appeals to a broad audience.
Availability and Pricing
The new AirTag is slated to appear in Apple stores and authorized retailers within days, gradually replacing existing stock. It retains the same $35 price point as the previous generation, indicating that the performance and environmental upgrades come at no additional cost to the consumer.
Same Price, Immediate Release
Customers can expect to purchase the updated AirTag at the familiar price, benefiting from the latest technology and greener design without waiting for a future price adjustment.
