Rakuten Mobile’s new Unlimited Plan and the 5G Pocket Wi‑Fi router deliver truly limitless mobile connectivity at a low monthly cost. The Unlimited Plan offers unlimited data and app calls, starting at ¥880 (≈$6.5) per month with a family discount, while the Pocket Wi‑Fi provides 5G speeds for multiple devices, creating a powerful, affordable mobile experience.
Unlimited Plan Details
The Rakuten Unlimited Plan removes data caps and app‑call limits, giving users the freedom to stream, game, and work without worrying about usage thresholds. The plan is designed for simplicity, with no hidden fees, add‑ons, or per‑megabyte charges, making monthly budgeting straightforward.
Pricing and Family Discount
- Base price with family discount: ¥880 (≈$6.5) per month.
- Full unlimited data tier: ¥2,880 (≈$21) per month.
- All prices include tax and are billed monthly.
Device Compatibility
The Unlimited Plan works seamlessly with the latest iPhone models and a broad range of Android smartphones offered by Rakuten Mobile. Users can select devices that match their preferences and budget while enjoying the same unlimited data benefits.
Rakuten Mobile SIM App and APN Setup
The Rakuten Mobile SIM app centralizes account management, allowing users to view contract details, monitor data usage, and modify plans directly from their phone. For data connectivity, users must configure the APN (Access Point Name) settings provided by Rakuten Mobile; detailed step‑by‑step instructions are available within the app and the user guide.
5G Pocket Wi‑Fi Router Overview
Launching in March, the Rakuten Wi‑Fi Pocket 5G is the carrier’s first in‑house 5G mobile router. Priced at ¥16,800 (≈$124), the device supports both 5G and the n77/n78 platinum bands, delivering high‑speed connectivity in urban, suburban, and rural areas.
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Key Features and Performance
- 5G and platinum‑band support for broader coverage.
- Long‑lasting battery and lightweight design for easy portability.
- Ability to share unlimited data from the Rakuten Unlimited Plan with multiple devices simultaneously.
Cost Efficiency with Unlimited Data
When paired with the Unlimited Plan, the Pocket Wi‑Fi offers a cost‑effective solution for households or small teams that need to connect several devices at once. The combined monthly expense remains competitive compared to separate data‑plus‑router packages from other providers.
Expanded Android Smartphone Lineup
Rakuten Mobile has broadened its Android catalog to include high‑end, mid‑range, and entry‑level models. Detailed specifications and pricing simulations are provided on the website, enabling customers to evaluate device performance and total cost of ownership in one place.
Market Impact and Future Outlook
By coupling a low‑price unlimited data plan with a dedicated 5G router, Rakuten Mobile introduces strong competitive pressure in Japan’s mobile market. The attractive ¥880 family‑discount price targets price‑sensitive younger users and families, while the router’s capabilities appeal to remote workers and on‑the‑go professionals. Although the router’s upfront cost is higher than some rivals, the overall value proposition improves when factoring in unlimited data.
Practitioner Perspective
Network Engineer (Freelance) – Kenta Yamamoto
“The Rakuten Unlimited Plan’s data freedom is a major advantage for remote work and online learning. The 5G Pocket Wi‑Fi delivers reliable high‑speed connections for field technicians. However, APN configuration and reconnection after SIM changes can be slow, so documenting a quick‑restart procedure helps ensure a smooth rollout.”
Rakuten Mobile’s simultaneous launch of an affordable unlimited plan and a 5G mobile router positions the company as a strong contender for users seeking both price and performance. Ongoing user adoption and competitor responses will determine how this strategy reshapes the domestic mobile landscape.
