LINE Yahoo’s new “LYP Premium with Netflix” bundle combines the full Netflix streaming catalog with all LYP Premium perks—unlimited stickers, themes, emojis, and priority support—at the same price as Netflix’s own plans. Users pay ¥890, ¥1,290, or ¥2,290 per month for a single, integrated subscription. The bundle is available through LINE’s enrollment page and eliminates the need for separate billing.
What the Bundle Includes
- Unlimited access to Netflix’s movies, series, and original content.
- All LYP Premium benefits, such as unlimited LINE stickers, exclusive themes, premium emojis, and priority customer support.
- Additional LINE‑specific services like “スタンプ使い放題” (unlimited sticker usage) previously exclusive to LYP Premium.
Pricing Details
The bundle mirrors Netflix’s three standard tiers, so the monthly fee matches the chosen Netflix plan:
- Basic tier – ¥890 per month.
- Standard tier – ¥1,290 per month.
- Premium tier – ¥2,290 per month.
Each tier provides the full Netflix library plus every LYP Premium feature for the same price.
Impact on Existing Netflix Subscribers
Current Netflix users who switch to the bundle may see two charges during the transition month. If enrollment occurs after a Netflix renewal, the original Netflix fee remains until the next billing cycle, after which the bundled charge replaces it. This approach prevents service interruption.
About LYP Premium
LYP Premium is a subscription‑based enhancement to the LINE messaging platform, offering digital goods—stickers, themes, and exclusive content—that are otherwise sold individually. By bundling with Netflix, LINE Yahoo extends its value proposition from messaging to mainstream entertainment.
Strategic Implications
Aligning the bundle’s price with Netflix’s plans lowers the barrier for LINE users who have not yet subscribed to a video‑streaming service. The partnership can boost subscriber growth for both companies: LINE Yahoo gains higher ARPU (average revenue per user) through added engagement, while Netflix taps into LINE’s 84 million monthly active users in Japan without altering its pricing.
Practitioner Perspective
Product Management Insights
Product managers emphasize “price parity” as essential for successful bundles. When the bundled price matches the flagship service’s cost, it removes the perceived “extra‑fee” friction that often deters users from adding another subscription. High‑frequency, low‑cost digital goods like stickers increase daily engagement and improve churn metrics.
Marketing Operations Insights
LINE Yahoo leverages in‑app messaging and push notifications to promote the bundle directly to its most active users. This direct‑to‑consumer strategy reduces acquisition costs compared with traditional advertising channels.
Future Outlook
The “LYP Premium with Netflix” bundle will continue indefinitely, with potential tier adjustments based on user uptake and licensing costs. As the subscription economy evolves, similar multi‑service bundles may become standard, reshaping how Japanese consumers allocate their monthly entertainment budgets.
