Google’s new Practical AI Skills program gives U.S. small businesses a seven‑module, self‑paced AI Professional Certificate—plus three months of free access to Google AI Pro and Workspace Business Standard. The initiative lets you quickly build generative‑AI fluency without any cost, helping you boost productivity and stay competitive.
What the Free AI Certificate Includes
The certificate covers key AI capabilities in a structured format:
- Foundations – Core concepts of generative AI and responsible use.
- Data Analysis – Turning raw data into actionable insights.
- Content Generation – Creating copy, images, and marketing assets.
- Tool Integration – Hands‑on labs with Google Gemini, Notebook LM, and AI Studio.
- Capstone Project – Applying all skills to a real‑world business challenge.
How to Enroll
Eligible businesses simply visit grow.google/small‑business, sign up with a Google account, and start learning immediately. No credit card is required, and you can progress at your own pace.
Why Small Businesses Need AI Now
Half of the U.S. workforce works for small firms, yet many lack dedicated AI talent. By offering free training and premium tools, Google helps you level the playing field and turn AI curiosity into measurable results.
Practical Benefits for Your Business
Imagine using AI Pro to generate product photos, draft marketing copy, or analyze sales trends—all without hiring an external agency. The free Workspace Business Standard tier adds AI‑powered Docs and Slides, shaving hours off routine tasks.
Real‑World Impact: A Bakery Owner’s Experience
Emily Ramos, who runs a family bakery, says the first module helped her create a full social‑media content calendar in a single day. The AI suggestions boosted her Instagram engagement by 12 %, and the three‑month free access gave her confidence to experiment further.
Getting Started Today
Ready to future‑proof your business? Click the enrollment link, complete the modules, and start applying AI tools to everyday challenges. The free three‑month period lets you test the waters before deciding on a longer commitment.
If you’re looking to cut costs while gaining a competitive edge, the free tools are a perfect start.
Key Takeaways
- Zero cost for the certificate and three months of AI Pro and Workspace.
- Self‑paced, seven‑module curriculum designed for non‑technical users.
- Hands‑on labs with Google’s latest generative‑AI models.
- Immediate, actionable skills you can apply to marketing, analytics, and operations.
