The UK Competition and Markets Authority is pushing a new rule that lets small‑business sites block their content from Google’s AI‑generated search summaries while staying in regular organic results. This move aims to restore traffic flow for publishers that have seen clicks evaporate since AI Overviews appeared at the top of search pages.
What Are Google AI Overviews?
Google AI Overviews are boxed answers that appear above traditional listings. Instead of showing a list of links, the AI scans multiple sources and crafts a concise response to the user’s query. For casual searchers the feature feels like a shortcut, but for publishers it can siphon away valuable clicks.
CMA’s Opt‑Out Proposal Explained
The regulator’s draft requires Google to separate the use of a site’s content for AI summaries from its eligibility for standard rankings. Publishers would be able to signal that they don’t want their pages harvested for AI Overviews or model training, yet still appear in the regular SERP list.
How the Opt‑Out Works
Under the proposal, a site owner would add a simple flag—essentially a new checkbox in Google Search Console—to opt out of AI usage. This flag would prevent the content from being pulled into the AI box or used in training, without triggering a penalty in organic placement.
Why the Regulator Intervened
The CMA believes Google’s AI tools give the search giant an unfair advantage by diverting traffic that would otherwise go to third‑party sites. By demanding transparency and non‑discriminatory access, the authority hopes to level the playing field for smaller publishers.
Potential Impact on Small Businesses
If the rule takes effect, small‑business owners could see a rebound in click‑through rates as users return to traditional links. That means more enquiries for local plumbers, boutique agencies, and niche e‑commerce shops that rely on organic traffic for leads.
Benefits for Publishers
Publishers will regain confidence that their original content isn’t being silently harvested. Knowing they can protect their work while staying visible in search results encourages investment in high‑quality, original material.
Possible Drawbacks for Users
Some users might notice fewer AI Overviews for certain queries, which could lengthen the time it takes to find an answer. However, the trade‑off favors a more transparent ecosystem where content creators aren’t forced into a “box” they can’t escape.
Next Steps and What You Should Do
The CMA has opened a 12‑week consultation period, and Google is expected to respond with a compliance plan. As a small‑business owner, you should monitor the consultation updates and prepare to use the upcoming opt‑out setting once it’s released. Acting now can help you safeguard traffic while still benefiting from Google’s search reach.
