TikTok has released a comprehensive 23‑page Smart+ guide that walks advertisers through every step of creating, launching, and optimizing AI‑powered ad campaigns on the platform. The manual covers setup, budget control, creative selection, and performance monitoring, giving marketers a clear roadmap to leverage automation while retaining strategic oversight.
What’s Inside the Smart+ Guide
Key Features and Workflow
The guide details a step‑by‑step workflow for both fully automated and hybrid campaign modes. Marketers learn how to:
- Configure multiple asset groups and set precise budget parameters.
- Select creative assets that the AI will test and rotate.
- Use predictive models to match ads with users most likely to engage.
- Monitor performance dashboards and apply optimization tips.
New Control Features in Smart+
Automation Modes
Smart+ offers two distinct modes:
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- Fully automated mode – TikTok handles audience targeting, bidding, and creative rotation.
- Hybrid mode – Marketers retain control over specific variables while benefiting from AI‑driven insights.
Enhanced Oversight Tools
Recent updates introduce granular controls that address transparency concerns:
- Enhanced creative selection for promotions.
- Ability to duplicate campaigns for easy testing.
- Draft mode that lets marketers experiment with AI‑generated configurations before they go live.
Benefits for Advertisers
Performance and Oversight
By following the guide, brands can achieve faster time‑to‑market and improve cost‑per‑action metrics. The AI models predict high‑engagement users, while the new controls ensure marketers can review recommendations, maintain brand safety, and preserve creative consistency.
How to Get Started
Advertisers can request early access through their TikTok account manager or download the guide directly from TikTok’s Ads site. A one‑page quick‑start sheet is also available for a concise overview of the core workflow.
