TikTok has released a 23‑page Smart+ guide that walks advertisers through creating, optimizing, and managing AI‑driven ad campaigns. The guide also introduces new control options that let marketers pause, edit, or duplicate AI‑generated ad sets without resetting the learning phase, giving greater transparency and flexibility for brands of any size.
What’s Inside the Smart+ Guide
Step‑by‑Step Campaign Setup
- Select campaign objectives and allocate budgets.
- Upload creative assets and configure multiple asset groups.
- Choose between fully automated AI placement or a hybrid mode with manual adjustments.
- Interpret performance dashboards that surface AI‑generated insights.
Optimization Tips
- Best practices for creative selection.
- Guidance on leveraging enhanced creative selection for promotions.
- Strategies to maximize ROI using predictive AI signals.
New AI Controls and Features
The latest update adds several control options that balance automation with advertiser oversight:
- Enhanced creative selection for promotions.
- Expanded duplication and draft workflow.
- Ability to pause, edit, or duplicate AI‑generated ad sets without restarting the learning phase.
Benefits for Advertisers
By providing a detailed manual and granular controls, TikTok reduces the learning curve of AI‑driven ad buying. Marketers can review AI‑selected creatives, adjust budgets, and replicate successful ad sets while preserving optimization data, which can improve campaign ROI and lower wasted spend.
How to Access the Smart+ Guide
Advertisers can download the guide directly from TikTok’s business portal or request early access through their TikTok account manager. The resource is designed to help brands of all sizes implement Smart+ campaigns quickly and confidently.
