Shirofune’s AI‑driven platform I’m Creative now offers asset‑level performance tracking for Google Performance Max campaigns and a manual evaluation tool that lets marketers define custom success criteria. The upgrades provide granular insights, enable tailored creative scoring, and streamline optimization for AI‑powered ad formats. Marketers can now see which images, videos, or text snippets drive conversions, adjust budgets instantly, and align creative performance with brand‑specific KPIs.
Asset‑Level Analytics for Google P‑Max
The new analytics module captures performance metrics for each creative asset—images, videos, and text snippets—within a Google P‑Max campaign. By exposing data that Google’s native reporting hides, advertisers can pinpoint the exact elements that generate clicks, conversions, and revenue.
How granular data improves creative decisions
- Identify top‑performing assets: See which visuals or copy drive the highest conversion rates.
- Reallocate budget efficiently: Shift spend toward assets that deliver the best ROI.
- Accelerate testing cycles: Reduce reliance on lengthy A/B tests by using real‑time asset insights.
Manual Evaluation Feature
The manual evaluation tool lets users assign custom “good” or “bad” labels to creative assets based on criteria they define, rather than relying solely on automated scores such as cost per acquisition.
Custom labels for brand‑specific goals
- Brand awareness focus: Label assets that achieve high impression volumes.
- Sales‑driven focus: Prioritize assets that meet offline conversion thresholds.
- Engagement focus: Use click‑through‑view‑rate (CTV R) or other engagement metrics as evaluation standards.
Benefits for Advertisers
- Granular optimization: Asset‑level data enables precise creative adjustments.
- Strategic flexibility: Manual evaluation aligns AI recommendations with unique business objectives.
- Efficiency gains: Automated collection and analysis cut manual testing time.
- Competitive edge: Combining automated insights with customizable scoring differentiates campaigns in crowded ad‑tech ecosystems.
Future Outlook
As AI‑driven campaign formats dominate digital advertising, tools that deliver micro‑level performance insights and support brand‑specific evaluation criteria will become essential. Shirofune’s enhancements position I’m Creative as a versatile solution for marketers seeking both automated intelligence and human‑guided control over creative optimization.
