Samsung TV Plus has surpassed 100 million monthly active users worldwide, marking a major milestone for the free‑ad‑supported FAST platform. The rapid growth highlights strong viewer demand for ad‑backed, on‑demand content that blends linear TV convenience with streaming flexibility, and positions Samsung as a leading player in the global FAST market.
Rapid Climb to 100 Million Users
Samsung reports that its TV Plus service now reaches over 100 million users each month. The platform offers thousands of on‑demand shows and movies in a single interface, positioning itself as a premium global entertainment hub. Double‑digit growth across its FAST channels underscores the appeal of free, ad‑supported streaming.
FAST Services Gaining Momentum Globally
Broadcasters worldwide are adopting FAST technology to expand free, ad‑supported offerings. In New Zealand, TVNZ+ combines live news, sports, and on‑demand programming, while Canada’s Citytv+ lets users sign in with their TV provider to stream live channels and recent episodes. These examples illustrate how regional platforms leverage FAST to retain viewers and monetize through advertising.
Benefits for Advertisers and Consumers
Advertisers gain access to a diversified, international audience without subscription barriers, enjoying premium‑grade ad inventory in a brand‑safe environment. Consumers benefit from a broader palette of free entertainment, including live news, sports, movies, and series, all without juggling multiple subscription accounts.
The FAST Boom: Industry Context
Since 2020, FAST services have surged as cord‑cutting accelerates and viewers seek cost‑effective options. Unlike traditional linear TV, FAST platforms deliver curated channel line‑ups streamed over the internet and supported by targeted ads. Samsung’s early entry and integration across its smart‑TV, tablet, and smartphone ecosystem have amplified distribution and user adoption.
Future Outlook for Samsung TV Plus
While Samsung has not disclosed specific expansion plans, its emphasis on “exceptional experiences for everyone and every moment” suggests continued investment in content acquisition and original programming. The platform’s success is likely to inspire more broadcasters to deepen their FAST offerings, reinforcing ad‑supported models as a central pillar of global entertainment consumption.
