Jio’s new unified bundles combine high‑speed Jio Fiber broadband, prepaid mobile recharge, and popular OTT streaming services into single, low‑cost packages. Customers can choose from entry‑level plans starting at ₹399 for 150 GB of fiber data, mobile packs as low as ₹199 with data, talk time, and three‑month OTT access, and budget OTT add‑ons beginning at ₹175. The all‑in‑one approach simplifies billing, boosts value, and targets price‑sensitive users across India.
Unified Broadband Plans
Jio Fiber now offers tiered broadband options for residential, office, and business users:
- ₹399/month – 150 GB data, up to 100 Mbps speed.
- ₹999/month – 500 GB data, up to 300 Mbps speed, includes free OTT subscription.
- ₹2,999/month – Unlimited data, 1 Gbps speed, bundled smart‑home devices.
All plans feature promotional add‑ons such as device rental discounts and limited‑time price freezes, encouraging long‑term adoption for both home users and small‑to‑medium enterprises.
Bundled Mobile Recharge with OTT
Prepaid mobile packs now integrate voice, data, and streaming services:
- ₹199 recharge – 1.5 GB data, 100 minutes talk time, three‑month access to JioCinema and JioTV.
- ₹499 recharge – 10 GB data, unlimited calls, six‑month OTT bundle covering JioSaavn, JioCinema, and partner platforms.
These bundles eliminate separate subscription management, delivering higher perceived value and increasing average revenue per user through cross‑selling of Jio’s content ecosystem.
Budget OTT Packs
For users focused primarily on streaming, Jio offers low‑priced OTT‑centric packs:
- ₹175 voucher – 1 GB data + one‑month JioCinema subscription.
- ₹445 pack – 5 GB data + three‑month OTT bundle.
- ₹500 pack – 7 GB data, unlimited calls, six‑month OTT access (JioCinema, JioSaavn, JioTV).
These price points undercut competing OTT bundles, attracting both low‑income users and those seeking a comprehensive streaming experience.
Device Discounts Complement the Service Push
Jio‑branded smartphones are now available with exclusive discounts ranging from 5 % to 15 % on models such as JioPhone 2 and JioPhone X. Promotions include free nationwide shipping and limited‑time offers on accessories like Bluetooth earphones and power banks, creating a seamless onboarding path for new customers.
Market Impact
- Higher retention – Integrated broadband, mobile, and OTT services reduce account‑management friction, likely lowering churn among prepaid users.
- Competitive pressure – Rivals may need to launch similar bundles or deepen discounts to protect market share, potentially compressing industry margins.
- Accelerated fiber rollout – Tiered Jio Fiber plans encourage faster high‑speed internet deployment in tier‑2 and tier‑3 cities.
- Content monetization – Embedding Jio’s OTT platforms in recharge plans drives viewership, advertising revenue, and data‑driven personalization.
Future Outlook
The unified bundles are already purchasable via Jio’s website, retail partners, and digital platforms. While Jio has not disclosed specific subscriber targets, analysts will monitor early adoption, especially in regions with emerging broadband infrastructure. Success could set a new benchmark for converged telecom services in emerging markets, delivering richer choices at lower price points for Indian consumers.
