Samsung just unveiled the Galaxy S26 Ultra in the Philippines, positioning it as the brand’s most AI‑centric flagship yet. Powered by a next‑gen Exynos chip, the phone handles background tasks with on‑device AI, delivering faster performance, smarter battery management, and real‑time photo optimisation. Pre‑orders start Feb 26, with pricing from ₱86,990 for 256 GB and flexible UnionBank financing to keep the cost light for you.
AI‑First Design: What Sets the S26 Ultra Apart
Third‑Generation AI Engine
The S26 Ultra runs a dedicated AI accelerator that can juggle complex workloads while you’re using apps. It learns your habits, predicts shortcuts, and optimises scenes the moment you point the camera, meaning you get studio‑grade results without lifting a finger.
AI‑Optimised Battery & Performance
Battery life is managed by AI that predicts which apps you’ll need next and throttles power accordingly. The result is smoother multitasking, less lag, and longer endurance—especially useful when you’re on the go.
Pricing, Storage Options, and Pre‑Order Details
Storage Variants and Prices
- 256 GB model – ₱86,990
- 512 GB model – ₱100,990
- 1 TB model – ₱121,990
Financing and UnionBank PayEasy
UnionBank’s PayEasy program lets you spread the cost over 24 months with 0 % interest. That works out to roughly ₱2,089 a month for the base Ultra. You also get a free memory upgrade and up to ₱5,000 in rewards.
Why the AI Focus Matters for You
Benefits for Mobile Developers
Developers can offload more AI processing to the handset, reducing reliance on cloud inference. This cuts latency for AR, on‑device translation, and voice assistants, making your apps feel snappier.
Everyday User Experience
If you’ve ever been annoyed by laggy background tasks, the AI‑driven resource manager promises a smoother ride. The camera suite, boosted by AI scene‑recognition, delivers pro‑grade photos without a tripod, and the financing options keep the premium price within reach.
Final Verdict: Is the S26 Ultra Worth Your Money?
Samsung isn’t just selling a phone; it’s selling a smarter, quieter smartphone that does the heavy lifting for you. With cutting‑edge AI, solid specs, and aggressive financing, the Galaxy S26 Ultra has a solid chance to stand out in the Philippines’ crowded premium segment. If you’re hunting for a new flagship, the pre‑order window opening Feb 26 gives you a timely chance to grab one.
