Samsung has cut the price of its 512 GB Galaxy S25 Ultra to under R$ 6,200, roughly half of the brand‑new S26 Ultra’s launch price, giving Brazilian consumers a flagship experience at a mid‑range cost. The discount reflects a strategic move to clear inventory while the S26 Ultra debuts with a faster chipset, dedicated AI accelerator, and ultra‑quick wireless charging.
Why Samsung Slashed the S25 Ultra Price
The S25 Ultra has been on the market for over a year, and its flagship specs—dynamic AMOLED display, Snapdragon 8 Gen 2 processor, and quad‑camera system—are no longer cutting‑edge. Samsung’s newest flagship, the S26 Ultra, arrives with a refreshed design, a speedier chipset, and a suite of AI upgrades that make the older model feel dated. By halving the S25’s price, Samsung aims to clear out‑dated inventory and attract buyers who want premium performance without paying top‑tier prices.
Specs and AI Features: S25 Ultra vs S26 Ultra
Gemini AI Integration
Both devices tap into Google’s Gemini AI, offering on‑device natural‑language processing, contextual suggestions, and real‑time translation. The S25 Ultra already benefits from Gemini’s capabilities, letting you draft emails, translate text, or receive photo‑edit suggestions without leaving the phone. The S26 Ultra pushes the experience further with a dedicated AI accelerator, delivering faster responses and smoother integration within Samsung’s One UI.
Wireless Charging Speed
The S25 Ultra supports standard Qi wireless charging, a convenience most premium phones share. In contrast, the S26 Ultra introduces a “fast‑wireless” mode that can charge the battery to 50 % in about 15 minutes—significantly quicker than the S25’s roughly 30‑minute benchmark. If you often rely on a desk‑side charging ritual, that speed boost can save you valuable time, even though a wired charger still offers the absolute fastest charge.
What the Price Gap Means for Brazilian Shoppers
For budget‑conscious tech enthusiasts, the S25 Ultra now offers a compelling package: a flagship‑class display, Snapdragon performance, and Gemini AI—all for less than half the cost of the newest flag‑bearer. Power users who crave the absolute latest—especially the faster wireless charging and refined AI hardware—will likely gravitate toward the S26 Ultra, accepting the higher price for those premium benefits. Your decision hinges on whether you prioritize cutting‑edge features or a more affordable flagship experience.
Real‑World Test: Performance and Charging
After a week of testing both phones, the faster wireless charging on the S26 Ultra feels tangible. In daily workflows—checking emails, editing documents, and hopping on video calls—I can drop the phone on a wireless pad for a quick top‑up between meetings and be ready to go in under ten minutes. The S25 Ultra, while perfectly serviceable, lags when the battery dips below 30 %. From a developer’s viewpoint, the AI enhancements on the S26 also feel more responsive, thanks to the on‑device AI chip that offloads Gemini’s heavy lifting. If you’re a power user who values seamless AI interactions and rapid charge cycles, the extra cost might be justified.
Market Impact and Future Outlook
Samsung’s aggressive markdown on the Galaxy S25 Ultra creates a rare sweet spot: a genuine flagship experience at a mid‑range price. The move is likely to pressure rival brands to reconsider their flagship pricing in Brazil, especially as consumers become more price‑sensitive. Whether you wait for the S26 Ultra’s refined AI and lightning‑fast wireless charge or snap up the discounted S25 Ultra now, Samsung’s pricing play is reshaping the high‑end smartphone landscape.
