The Samsung Galaxy S26 Ultra now starts at 2,545,400 KRW for the 1 TB model, making it the most expensive Galaxy flagship ever, driven by AI‑focused hardware, a privacy display, and soaring memory‑chip costs. The device bundles a next‑generation AI co‑processor, a privacy‑shielded display, and premium LPDDR5X memory, which together push the price beyond previous S series models.
Why the S26 Ultra Commands a Premium Price
Samsung’s pricing strategy reflects three core factors:
- AI‑Centric Architecture: The S26 Ultra introduces a dedicated AI co‑processor that handles on‑device learning, real‑time translation, and predictive UI tweaks. This engine relies on ultra‑fast LPDDR5X memory, so Samsung opted for a massive 1 TB capacity to keep the AI experience fluid.
- Privacy‑First Display: A “privacy display” limits viewing angles, protecting you from shoulder‑surfing and visual eavesdropping. Coupled with a cyber‑financial‑crime protection guarantee, it adds a hardware‑level safeguard that many users value.
- Component Cost Inflation: Global memory‑chip prices have surged, forcing manufacturers to either absorb the cost or pass it to consumers. Samsung chose the latter, resulting in a price hike of roughly 90 000 KRW for entry‑level models and up to 295 900 KRW for the top‑tier Ultra.
Market Reaction and What It Means for You
Fans of Samsung’s ecosystem are excited about the AI features, especially the promise of on‑device assistants that don’t rely on constant cloud connectivity. However, price‑sensitive shoppers are pushing back, noting that the 2.5 million KRW entry point is steep compared with other premium smartphones.
If you’re a power user who lives on the cutting edge, you’ll likely appreciate the blend of cutting‑edge AI, fortified privacy, and a robust warranty against cyber‑financial mishaps. If you’re more budget‑conscious, you might wait for a mid‑cycle price drop or explore alternatives that offer similar performance at a lower cost.
How the S26 Ultra Stacks Up Against Competitors
While Apple’s flagship devices hover around the same price range, they lack a dedicated AI chip of comparable capability. Google’s flagship line, on the other hand, relies more heavily on cloud‑based AI, which can affect latency and privacy. Samsung’s gamble is to double down on on‑device AI, betting that privacy‑concerned users will find the extra cost justified.
Bottom Line: Is the S26 Ultra Worth Your Money?
Ultimately, the decision hinges on how much you value AI‑driven features, a privacy‑focused display, and peace of mind against cyber‑financial threats. For enthusiasts who demand the latest AI performance, the S26 Ultra’s price tag reflects the premium hardware that makes it possible. For the average consumer, the steep price may prompt a wait‑and‑see approach or a look at competing flagships.
