Coolblue is offering the PlayStation 5 Slim 1 TB disc‑drive model with a free copy of Ghost of Tsushima and a 1 000 V‑Buck Fortnite voucher, all at the same price as the console alone. The bundle delivers a €66 game and in‑game credit without extra cost, turning a standard PS5 purchase into a high‑value deal for Dutch gamers.
Deal Overview
What’s Included
- Console: PlayStation 5 Slim 1 TB disc‑drive edition.
- Free Game: Ghost of Tsushima (valued at €66).
- Fortnite Bonus: 1 000 V‑Buck voucher (roughly $10‑15 value).
The entire package is priced identically to the console‑only version, meaning you get the game and voucher at no additional charge.
Why the Bundle Stands Out
Most retailers bundle a low‑value title or a short‑term subscription. Coolblue’s offer pairs a premium exclusive with a substantial Fortnite credit, effectively adding €66 + ≈€12‑15 of value. This pushes the perceived price tag to around €677 while the checkout stays at the console’s baseline price.
Economic Breakdown
The PS5 Slim 1 TB typically retails between €599 and €629. Adding a €66 game and a €12‑15 Fortnite voucher raises the total value to roughly €677. Yet Coolblue maintains the original console price, suggesting a deep discount or a deliberate loss‑leader tactic to attract extra spend on accessories.
Consumer Benefits
- You walk away with a brand‑new exclusive title without paying extra.
- The Fortnite voucher can boost your in‑game progress, saving you future purchases.
- The deal may prompt you to explore additional accessories, such as extra controllers or SSD upgrades.
Retailer Strategy
By offering a high‑value bundle at a standard price, Coolblue likely aims to increase footfall and ancillary sales. The loss on the bundled items can be offset by higher margins on peripherals, extended warranties, or related TV bundles that customers might add during checkout.
What to Watch Next
If the promotion holds, expect a short‑term surge in PS5 Slim sales and potential price pressure on competing retailers. Should the bundle be retracted, the incident will serve as a cautionary tale about aggressive pricing. Keep an eye on Coolblue’s announcements and any follow‑up offers that might affect the Dutch console market.
