Acer is lifting prices on its entire Japanese PC lineup starting Feb 20, citing rising DRAM and SSD costs that stem from an AI‑driven memory crunch. If you’re planning to buy a new laptop or desktop, the window to snag current pricing ends on Feb 19, so act fast before the hike takes effect.
Why Memory Costs Are Soaring
Global demand for high‑bandwidth memory has surged as AI applications require faster data processing, while manufacturing capacity struggles to keep pace. This imbalance pushes DRAM and SSD prices into record territory, forcing OEMs like Acer to adjust their bill‑of‑materials.
Effect on Mid‑Range and High‑End Models
Mid‑range laptops may see price bumps of $50‑$150, whereas premium gaming or creator rigs equipped with 32 GB RAM and 1 TB+ SSDs could climb even higher. The larger memory footprint in modern notebooks means that even a modest DRAM increase translates into a noticeable retail hike.
What Japanese Shoppers Can Do
To protect your budget, consider buying before the Feb 20 deadline if a current configuration meets your needs. You can also look for models with lower default RAM or SSD capacity and plan an upgrade later, though availability may still be tight.
Short‑Term Strategies
- Check retailer promotions that lock in pre‑increase pricing.
- Opt for a base model and add memory or storage yourself when prices stabilize.
- Explore certified refurbished units that often include the same hardware at a reduced cost.
Long‑Term Considerations
As AI‑driven demand continues, manufacturers may seek longer‑term supply contracts to smooth out volatility. Keeping an eye on upcoming product cycles can help you time purchases when new stock arrives, potentially easing the price pressure.
