Flipkart is offering the Samsung Galaxy S24 Ultra for as low as ₹95,990, a reduction of up to ₹24,010 from the original launch price of ₹1,19,999. The deal combines a base discount with an instant ₹4,000 rebate for eligible bank‑card users, making the flagship’s premium features more affordable during the Republic Day sales period.
Flipkart Pricing Breakdown
The device is listed at ₹99,990 on Flipkart, already reflecting a flat discount of ₹20,009 off the launch price. Users who pay with qualifying Axis Bank or State Bank of India (SBI) Flipkart cards receive an additional ₹4,000 instant discount, bringing the effective price down to ₹95,990, roughly a 20 % reduction.
How This Price Compares to Recent Market Levels
Other Indian e‑commerce platforms currently list the same configuration (Titanium Black, 256 GB, 12 GB RAM) around ₹78,999. Historically, the average market price for this variant has hovered near ₹89,375, with the highest recorded price shortly after launch exceeding ₹125,000. The Flipkart offer, while slightly above the lowest market listings, remains a substantial discount from both the launch price and recent averages.
Why Timing Matters
The discount aligns with the Republic Day sales window (January 26), a period when retailers intensify promotions to capture festive buying momentum. By reducing the price now, Flipkart attracts price‑sensitive shoppers and creates a halo effect that can boost traffic for its broader smartphone catalog. Samsung appears to be using a “price‑then‑promote” approach, clearing inventory ahead of potential newer models while preserving its premium brand perception.
Implications for the Premium Smartphone Market
- Consumer expectations shift – Buyers increasingly anticipate steep post‑launch discounts for flagship Android phones, viewing premium devices as reachable after a short waiting period.
- Competitive pressure rises – Rival flagship models positioned in the same price bracket may need to accelerate their own discount cycles or bundle value‑added services to stay compelling.
- Second‑hand market impact – A lower “new” price can depress resale values for pre‑owned units, prompting sellers to adjust expectations or consider earlier upgrades.
- Margin considerations – While discounts drive volume, they compress per‑unit margins; Samsung’s willingness to support deep cuts suggests confidence in volume‑driven profitability and ecosystem lock‑in.
Key Factors Buyers Should Evaluate
- Configuration – The Flipkart discount applies to the base 256 GB/12 GB RAM model; higher‑capacity variants retain a premium price.
- Bank‑card benefits – Using an eligible Axis Bank or SBI Flipkart card unlocks the additional ₹4,000 rebate, applied instantly at checkout.
- Warranty – Purchases from Flipkart include the standard manufacturer warranty and access to authorized service centers; verify that the unit is brand‑new, not refurbished.
- Future price trends – Upcoming flagship releases could trigger further price erosion; early adopters valuing the latest hardware may still choose to wait.
Bottom Line
The Samsung Galaxy S24 Ultra’s price plunge on Flipkart—offering savings of up to ₹24,010—demonstrates how premium flagship smartphones are rapidly transitioning from aspirational purchases to more accessible commodities in India’s high‑end market. By timing the discount with the Republic Day sales, Flipkart maximizes consumer interest, while Samsung leverages retailer partnerships to manage inventory and sustain brand momentum. For shoppers seeking a 6.8‑inch Dynamic AMOLED 2X display, a 200 MP quad‑camera system, and the Snapdragon 8 Gen 3 chipset, the current deal provides a compelling entry point that was previously out of reach for many.
